Web Position Articles for 26 July 2006























 



July

2006 MarketPosition Newsletter


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In

this month's issue, we will be covering the following:









Google Updates Landing Page Quality Score for Adwords


Article

excerpt:





As we noted in a previous post, Google started measuring the relevance or "quality" of Adwords landing pages as one of the variables in determining the minimum bid for search keywords. Google recently announced that a few changes were made to the way the Quality Score for landing pages is determined. In this article I'll review what the Quality Score is and what you can do to increase the Quality Score for your web site.



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more











Creating a More Search Engine Friendly Flash Web Site


Article

excerpt:







Most SEOs and many web designers know that Flash based web sites are a challenge not only to get indexed but to even get the site or pages to rank well in the search engines. This article will explore a few of the challenges and provide a few tips that may come in handy if you are asked to work on a site or pages that include Flash based content.







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The Fundamentals of Search Engine Optimization


Article

excerpt:





The fundamental concepts behind Search Engine Optimization (SEO) are understood by most search engine marketers, but those new to the subject should find this article to be very useful. Informative articles on various aspects of SEO have been published here on MarketPosition.com over the years, and in this post I will summarize these concepts and provide links to relevant articles.



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The Four E's of a Successful Pay-per-Click Advertising Program


Article

excerpt:







The good news: you can setup and manage a pay-per-click (PPC) advertising program on Google, Yahoo! or MSN within minutes. The bad news: you can setup and manage a PPC advertising program within minutes. That means anyone can set up a PPC program, which has led to higher overall cost, lower click-through rates and conversions. There is hope, however.



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more











Google Now Supports the NOODP Tag


Article

excerpt:







Google has responded by adding support for these new Meta elements as well. This is good news for webmasters caught in the dilemma of having poor or outdated descriptions, pulled from the Open Directory listings. These older listings can have a negative effect on your organic traffic because a search engines user's impression of your site's description often determines whether they will select your link or a competitor's. Ultimately these changes will impact the effect that site improvements have on bottom line sales and revenue.



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more
















Good luck with your SEO efforts!


- The MarketPosition Team


 


Read the latest search engine news and strategies in this month's MarketPosition

at:


http://www.marketposition.com/blog/archives/2006/07/index.html





Read

'The Best of MarketPosition' articles at:


http://www.marketposition.com/blog/archives/best_of_marketpositioncom/index.html



 













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